FitnessPaid Advertising2025
Healthy Clicks: Google Ads that Filled Every Yoga Mat
A Google Ads engine built around a free-trial funnel that fills classes weeks in advance and turns trialists into long-term members.
The Challenge
Where Prana Yoga Studio started
Beautiful studio, half-empty classes. The owner tried boosting Facebook posts with zero return and was ready to give up on paid ads entirely.
Our Approach
How we built the growth engine
- Rebuilt the offer around a low-friction 7-day free trial with a habit-forming onboarding sequence
- Google Search + YouTube ads targeting 'yoga near me', stress relief and back-pain intent
- Retargeting emails and WhatsApp reminders through the 7-day trial to convert to membership
- Weekly creative refresh so ad fatigue never kills performance
Deliverables
- Free-trial landing page
- Google Search + YouTube campaigns
- WhatsApp + email nurture sequence
- Weekly creative rotation
The Results
Numbers that moved the business
130+
Trial sign-ups / month
38%
Trial-to-member conversion
92%
Class occupancy
5.2×
Return on ad spend
"
Every class is packed and the members actually stay. This is the first marketing that made economic sense for us.
Studio Founder— Prana Yoga Studio
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