HospitalBrand Identity2025

Complete Brand Identity for a New Multi-Specialty Hospital

From logo to signage — a warm, trust-first identity system that positions Medicare Plus as the community's premium care destination.

Client
Medicare Plus Hospital
Services
3
Year
2025
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Complete Brand Identity for a New Multi-Specialty Hospital
The Challenge

Where Medicare Plus Hospital started

A brand-new hospital opening in a competitive district needed to feel established, trustworthy and human on day one — across signage, uniforms, prescriptions and social media.

Our Approach

How we built the growth engine

  • Positioning workshop with founders — landed on 'Care that feels like family'
  • Custom logo mark, medical color system and Bangla + English type system
  • Full stationery: prescription pads, ID cards, brochures, discharge folders
  • Interior signage and wayfinding design
Medicare Plus Hospital project visual 1
Medicare Plus Hospital project visual 2
Deliverables
  • Logo & brand guideline (48 pages)
  • Stationery kit
  • Signage & wayfinding
  • Social media launch kit
Services used
Graphic DesignBrand StrategyPrint
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The Results

Numbers that moved the business

3× projection
Launch-week footfall
72%
Brand recall in area
48
Guideline pages
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