HospitalPerformance Marketing2025

Social Media & Meta Ads that Filled the Appointment Calendar

A 90-day sprint to turn a quiet Facebook page into the diagnostic center's #1 booking channel.

Client
City Care Diagnostic Center
Services
3
Year
2025
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Social Media & Meta Ads that Filled the Appointment Calendar
The Challenge

Where City Care Diagnostic Center started

The center had modern equipment but relied entirely on walk-ins. Their Facebook page was inactive, and previous ad spend produced no measurable bookings.

Our Approach

How we built the growth engine

  • Rebuilt content calendar around health-check packages and doctor availability
  • Test-package offers with clear pricing and WhatsApp CTAs
  • Retargeting ads to page visitors and video viewers
  • Weekly A/B tests on hooks, thumbnails and offer framing
City Care Diagnostic Center project visual 1
City Care Diagnostic Center project visual 2
Deliverables
  • Monthly content calendar
  • 20+ conversion-optimized ad creatives
  • Meta pixel + WhatsApp funnel
  • Monthly performance report
Services used
Digital MarketingMotion VideoGraphic Design
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The Results

Numbers that moved the business

320+
Bookings / month
6.4×
ROAS
980K
Video views
"

Our WhatsApp doesn't stop buzzing anymore. The team just gets healthcare marketing.

Dr. Rezaul KarimDirector, City Care Diagnostic
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