Real EstateSocial Media Marketing2025
A Social Campaign that Filled an Empty Sales Pipeline
A 90-day Facebook & Instagram engine that turned scroll-past listings into booked site visits for a mid-market real estate agency.
The Challenge
Where Skyline Properties started
Great inventory, invisible online. Posts were plain listing dumps — no story, no proof, no urgency — and the sales team was calling cold leads that never converted.
Our Approach
How we built the growth engine
- Rebuilt content pillars around buyer psychology: aspiration, safety, ROI, and 'don't-miss-out' urgency
- Reel-first format with drone walkthroughs, agent-to-camera trust videos and neighbourhood proof
- Meta Lead Ads with pre-qualifying questions to filter tire-kickers before the sales team called
- Weekly retargeting of engagers with 'site visit this weekend' offers
Deliverables
- 90-day content calendar
- 24 reels & 40 static posts
- Meta Lead Ads funnel
- Agent training for follow-up scripts
The Results
Numbers that moved the business
180+
Qualified site-visit leads / mo
-58%
Cost per qualified lead
5×
Follower growth in 90 days
9 units
Closed deals attributed
"
Our sales team stopped chasing cold leads. Now they close from a warm pipeline every single week.
Head of Sales— Skyline Properties
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