FMCGProduct Launch2025
Product Launch Campaign for a Men's Grooming Brand
Packaging, product videos and a full launch funnel that sold out MURAAN's first production batch in three weeks.
The Challenge
Where MURAAN Hair Gel started
A new hair-gel brand entering a category dominated by imported competitors, with a limited launch budget and no distribution partners yet.
Our Approach
How we built the growth engine
- Bold packaging system that stands out on shop shelves
- 3-video launch sequence: teaser, hero, testimonial
- Influencer seeding with barbers and grooming creators
- Meta ads with 'first 500 buyers' urgency offer
Deliverables
- Packaging & label design
- 3 launch videos
- Social + ad creatives
- Influencer kit
The Results
Numbers that moved the business
21 days
First batch sell-through
540K
Launch video views
14
Distributor sign-ups
Ready when you are
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